CAMPAIGN: "THREADS ACROSS BORDERS"

🔹 Meaning: "Threads" + "Across Borders" highlights the expansion of Vietnamese brocade beyond its homeland.

 

🔍 Objective:
Introduce Vietnamese brocade to the global market through exhibitions, events, and digital engagement.

 

📌 Main Activities:
✅ Organize exhibitions showcasing brocade artworks abroad.
✅ Collaborate with international platforms to share brocade stories.
✅ Strengthen engagement with the global audience through digital content.
✅ "Weave & Wear Experience" – Allow international visitors to try weaving and wearing traditional brocade garments.

 

📝 Post Topics:
8️⃣ Brocade Weaving Experience in Cham Village
9️⃣ Why We Must Preserve Brocade Patterns?
🔟 Promoting H’rê Brocade from Teng Village to the World
1️⃣1️⃣ International Events on Vietnamese Brocade

 

📲 Media Platforms: Facebook, Instagram, Threads