CAMPAIGN: "THREADS OF HERITAGE"

🔹 Meaning: "Threads of Heritage" symbolizes the threads connecting history and culture through Vietnamese brocade.

 

🔍 Objective:
Preserve and promote the cultural value of Vietnamese brocade through research, documentation, and storytelling.

 

📌 Main Activities:
✅ Publish content introducing the project and the significance of brocade patterns from various ethnic groups.
✅ Share stories about Vietnam’s famous brocade weaving villages.
✅ Conduct interviews with artisans to highlight their weaving journeys and heritage.

 

📝 Post Topics:
1️⃣ What is WeaveHeritage?
2️⃣ Journey of WeaveHeritage – Weaving the Past into the Future
3️⃣ Weaving Tradition - Vietnam's famous textile villages
4️⃣ The meaning behind Mong ethnic brocade patterns
5️⃣ The meaning behind Thai ethnic brocade patterns
6️⃣ The meaning behind E-de ethnic brocade patterns
7️⃣ The Story of a Brocade Weaver

 

📲 Media Platforms: Facebook, Instagram, Threads